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Executive MBA ProgrammeUniversity of Aegean

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Entrepreneurship

Κατεύθυνση Επιχειρηματικότητας

Innovation • Entrepreneurship • Business Creation

In entrepreneurship specialization, the emergence and dynamics of the new business are analyzed as the primary mechanism of innovation and economic development. In addition, the principles of drawing up a business plan, the main characteristics of start-up entrepreneurship, modern forms of entrepreneurship, the structural elements of the business ecosystem and the conditions for the business venture's success are presented.

The graduate will be able to:

  • Understand the business concept, the importance of entrepreneurship, and the environment in which it develops.
  • Analyze the process of innovation and creativity using methods and tools and apply a methodological framework for developing business models in real businesses.
  • Analyze the stages of the business process: conceptualizing a business idea, evaluating a business model, creating a business plan, finding resources and forming deals, choosing a sustainable growth model, and exploring exit strategies.
  • Realize the new challenges that a manager will face.

COURSES

2nd Circle

  1. Business Strategy
  2. Innovation Management

 

3rd Circle

  1. Research Methodology
  2. New Forms of Entrepreneurship
  3. Administrative Finance
  4. ICT Business Applications