In the specialization of Business Administration, the course program focuses on developing the students' strategic and innovative thinking to approach and deal with operational and strategic problems.
Approaching the business as an open system, the main characteristics of its internal and external environment, the components of strategic planning and business policy, the principles of effective organization, leadership and management of people and their importance for realising objectives are analyzed.
Additionally, the dimension and importance of business ethics as a success factor in the modern business reality is demonstrated. Finally, the function of marketing is highlighted as a process of creating and providing value to the customer.
After completing the courses of the course, the graduate will be able to:
- Understand the elements of the external and internal business environment and set realistic business goals.
- Understand the role of innovation in modern entrepreneurship.
- Recognize management executives' functions, roles, and main activities and the abilities and skills required to exercise effective management and their development methods.
- Approach the fundamental dimensions of ethical behaviour in business and apply the principles of corporate social responsibility.
- Understand the nature of business as a work environment and the importance of Human Resources in achieving business goals.
- Leverage the marketing function as a tool to create relationships of trust and value for the customer.
COURSES
2nd Circle
1. Business Strategy
2. Innovation Management
3rd Circle
1. Human Resources Management
2. Marketing
3. Organizational Behavior
4. Research Methodology